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Enter the skeletal/frame-type products on the market, with one particularly known brand, being the current top dog in that segment. We love and support what they’re all doing, we are relatively reaching to some of the same niche demographic. Truthfully, we would like to support the idea of seeing more brands on the market introducing the same concept, and potentially offering them at lower costs in a new class of "recreational ski boots". However, we’re not exactly trying to offer the same product. Some have already mistaken Jerry Feet for also developing a skeletal/frame-type product as well, which is not actually accurate. We’re offering an additional alternative option, by providing Ski Binding Adapters(with power straps included).

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Keep in mind, we are not trying to change the minds of the high-performance demographic. To be clear, we don’t believe ski boots suck. Regardless that we expect heavy pushback on any concept of soft boot options for skis, we agree that traditional Ski boots are stiff and rigid for high performance purposes, at the expense of comfort. How could we expect a high-performance skier to sacrifice high performance in traditional ski boots? You don't, that would be silly. That would be like asking a hockey player to use recreational skates, or figure skates at the expense of performance. High Performance(and safety to achieve such high performance), is high priority to that demographic, that soft boots would not be acceptable. And we absolutely agree! However, on the other end of the spectrum, is a demographic that is subdued by the hyper-focus of high performance expert pro skiers all over social media.

What about the beginner/intermediate demographic that are content with casual skiing? Or the now aging group, whom are no longer able to perform at the level they used to. There are also groups whom, even after seeing boot-fitters, still have yet to find the comfort they seek. Some skiers would also desire comfort over high performance boots to perform lower level skiing, just so they can still find enjoyment with just cruising on the hill. Some skiers have jobs that require standing around, or duties where they are moving in much slower paces while teaching and coaching. These are the demographics that go unnoticed, and sometimes become disregarded when approached with comments like “just learn snowboarding instead”. These are the groups that we are trying to reach, who have already made up their mind, that traditional ski boots are not a desired option for them. Going back to the hockey analogy, we're challenging the perspective that recreational ice skaters don't need hockey skates for recreational skating, and we are here to provide that additional recreational option.  

We’re also past the age of what used to be a strong rivalry between skiers vs. snowboarders. Many now casually do both. There is also a growing number of snowboarders, whom are now more intrigued to give skiing a whirl, without wanting full commitment. Providing the option of mounting snowboard bindings onto Ski Binding Adapters, opens up that avenue for snowboarders as well. The recent revival and growing trend of step-on and step-in snowboard bindings, has also brought interest with the idea of mounting them on Ski Binding Adapters.

To conclude, we understand that Jerry Feet is not for everyone, and that not everyone will understand that neither are traditional ski boots.

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Putting all the above in consideration, is the reason why we decided to pursue providing an additional alternative option to the niche demographics who want to continue their passion and interests in the ski industry. We are here for you.

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Sincerely,

The Team at Jerry Feet